Friday, March 1, 2013

Seagate to Discontinue 7200rpm 2.5" Drives Later This Year

Seagate to Discontinue 7200rpm 2.5" Drives Later This Year

Earlier today X-bit Labs reported that Seagate will stop the production of their 7200RPM 2.5" drives by the end of this year and I just got a confirmation from Seagate that this is really the case. Seagate currently offers four 7200RPM 2.5" lineups: Momentus 7200.4, 7200.2, Momentus Thin 7200, and Momentus XT. The latter is Seagate's hybrid drive, which couples the spinning platters with 8GB of SLC NAND for caching purposes.

The move makes sense when looking at the market's state. 7200RPM mobile hard drives have always been a premium product and are mostly found in high-end laptops or built-to-order configurations. Due to the decline in SSD prices over the last few years, the market for faster hard drives has quickly faded away because users seeking for performance have opted for SSDs instead of 7200RPM hard drives. While 7200RPM 2.5" hard drives are still significantly cheaper per GB than SSDs, even a small (32-128GB) SSD will provide better overall performance when used as an OS and applications drive, and high-end laptops can often be configured with dual-drives to overcome the capacity issue (especially with mSATA around or by removing the optical drive).

As an intermediate solution, quite a few laptop OEMs also offer at least some sort of flash based storage in their higher-end products nowadays, usually in the form of a small mSATA caching SSD. 5400RPM hard drives are fast enough when the most frequently stored data is stored in an SSD and draw less power so they are more optimal as secondary storage.  

Seagate won't depart the performance hard drive market as they will focus on hybrid drives (SSHDs). Ultimately I believe this is a better choice because we still haven't really seen a great hybrid drive and the market for hybrid drives is definitely bigger and more future-proof than 7200RPM hard drives. While the first and second generation Momentus XTs have been a good start, 4-8GB of NAND isn't enough to provide the real SSD experience. There is hope that with the discontinuation of 7200RPM mobile hard drives, Seagate will put more effort into the Momentus XT. Personally I would like to see multiple SKUs with varying amounts of NAND to cater to the mainstream market as well as the high-end market where users are expecting more SSD-like performance.

Seagate doesn't have a consumer SSD lineup, so the Momentus XT is a crucial product for Seagate in order to stay in the high-end, higher-profit consumer storage market. The question is whether they will be able to make a hybrid drive a more attractive option than a caching mSATA/M.2 SSD with a conventional hard drive. Given the current pricing and the upgrade path offered by mSATA/M.2, plus the fact that 20-32GB caching SSDs with Intel's Smart Response Technology clearly outperform the current Momentus XT offerings, Seagate has their work cut out for them. In another five years, short of a new explosion in storage intensive files, we will likely reach the point where everything becomes pure SSD because the cost and performance will be better than any conventional or hybrid solutions.

Source: X-bit Labs

AT&T Attacks T-Mobile in New Ad, Says Rival the One Dropping More Calls

AT&T Attacks T-Mobile in New Ad, Says Rival the One Dropping More Calls

After enduring years of attacks from T-Mobile, AT&T this week unleashed a rebuttal ad taking shots at its smaller rival.

AT&T's anti-T-Mobile ad

In ads that ran in major papers this starting on Thursday, AT&T claims T-Mobile drops twice as many calls and has 50 percent slower download speeds. The ads, AT&T says, are a response to T-Mobile’s years of attack ads rather than any one particular spot.

“T-Mobile’s advertising is a combination of being misguided and just plain wrong,” AT&T said in a statement. “This is just a friendly reminder of the fact that independent third-party testing says AT&T’s network delivers faster speeds and fewer dropped calls than them.”

T-Mobile says that AT&T’s move shows it has found a sore spot.

“Looks like we struck a chord,” CMO Mike Sievert said in a statement. “AT&T doth protest too much. Glad they’re spending their money to print our name.”

And, of course, it wasn’t so long ago that AT&T was trying to buy the company whose network it is now is attacking.

Disney, News Corp. Discuss Hulu's Future

Disney, News Corp. Discuss Hulu's Future

News Corp and Walt Disney Co. have begun discussions about resolving uncertainty over their jointly controlled online video site Hulu, with one possible outcome being that one or the other company sells their stake.

The two companies, which each own about a third of Hulu, have each indicated at different times over the past few months their willingness to buy the other out, the people say. There is also the possibility both companies will decide to sell to an outsider, the people said.

Read the rest of this post on the original site »

Mobile Gaming Startup Red Hot Labs Raises $1.5 Million

Mobile Gaming Startup Red Hot Labs Raises $1.5 Million

Red Hot Labs, the gaming development startup founded by two ex-Zynga engineers who helped create FarmVille, announced Thursday it raised $ 1.5 million in seed funding. Investors include Andreessen Horowitz, Greylock Partners, SV Angel, General Catalyst Partners, Japan’s IT-Farm and others. The six-person outfit is currently working on a number of games under the Red Hot Labs banner.

Gigabyte Z77X-UP7 Review: OC Oriented Orange Overkill

Gigabyte Z77X-UP7 Review: OC Oriented Orange Overkill

Aside from Gigabyte’s gaming motherboards (the G1 Series) and its channel motherboards (such as theUP4 TH, MX-D3H), there exists the OC Oriented series of motherboards.  The first participant in this specific range was the X58A-OC, a stripped down LGA1366 motherboard for Gulftown CPUs to focus on the top overclocking scores with up to 4-way GPU action.  The latest in the line is the Z77X-UP7, a strike at the heart of Sandy Bridge and Ivy Bridge CPUs, which we are testing today.  With a fuller feature set than the X58A-OC, our black and orange UP7 is designed to take world records by extreme overclockers, while perhaps still being a motherboard for the high end enthusiast with a deep wallet.

Overclocking for Z77 â€" Why Focus on Extreme Overclockers?

The motherboard market shrank in 2012, with reports suggesting that from the 80 million motherboards sold in 2011, this was down to 77 million worldwide in 2012.  In order to get market share, each company had to take it from someone else, or find a new niche in an already swollen industry.  To this extent, after the success of the ROG range, the top four motherboard manufacturers now all have weapons when it comes to hitting the enthusiast or power user with an overclocking platform.  These weapons are (with prices correct as of 2/13):

$ 400 â€" Gigabyte Z77X-UP7
$ 369 â€" ASUS Maximus V Extreme
$ 270 â€" ASUS Maximus V Formula
$ 230 â€" ASRock Z77 OC Formula (our review)
$ 200 â€" MSI Z77 MPower (our review)
$ 200 â€" ASUS Maximus V Gene

There are two main differentiators between the low (<$ 270) and the high (>$ 350) end.  The first is usually the choice to include a PLX PEX 8747 chip to allow 3-way or 4-way GPU setups.  We covered how the PLX chip works in our 4-board review here, but to summarize, this functionality can add $ 30-$ 80 onto the board depending on the bulk purchase order of the manufacturer and the profit margins wanted.  The second is usually attributed to the functionality and power delivery â€" the 32x IR3550s used on the Gigabyte Z77X-UP7 costs them a pretty penny, and the extensive feature list of the ASUS ROG boards usually filters through.

In the past there have been attempts at pure overclocking boards, such as the Gigabyte X58A-OC, which was entirely stripped of all but the necessary components for pushing overclocks under sub-zero conditions for competitions.  The board itself was cheaper due to the functionality not present, but it did not provide a rock solid home system for many users.  The ASUS ROG range, as we reviewed in 2012, has been releasing motherboards for both gaming and overclocking for several years, trying (and succeeding) with the mATX Gene, ATX Formula and Extreme.  All three of these boards continuously push both the gaming and OC frontiers, with a slight gaming focus on the Formula and an OC focus on the Extreme, but all boards cross over into each other’s territory very easily.

For the purposes of this review, it should be noted that one philosophy at Gigabyte (and ASUS) is to help supply the enthusiast with information.  For any component company (CPUs, GPUs, motherboards, audio, storage) there will be users who are enthusiastic about the products that the company produces, and many active online forums will have various advocates for each company (as well as various detractors).  If these particular power users on the forums enjoy using their products, then they will advise regular users, and sales may filter through.  In order to help this, Gigabyte (and other companies) have cultivated relationships with several of these power users, and are giving them support such that they can aid and answer the questions on the forums better, or produce review content as products go on sale.  It helps also that some of them are talking direct with Gigabyte on support issues or design feedback from the forums.  As mentioned, this strategy has potential, as long as the aficionados do not corrode their own integrity in public verbal wars (which may happen in debates on The Internetâ„¢) or are labeled by the enthusiast community as a wielder of immediate bias.  This philosophy has good intentions on all sides â€" it is a primary benefit for these companies to have voices within active communities, as these are the enthusiasts that will influence the regular users down the chain.  The additional downside to this strategy is being able to track quantitatively the benefits to the company and to sales.  If an executive or power user does not understand the situation in its entirety, and there are no hard numbers to back up the policy for internal reports, it could be dropped in times of austerity or reorganization.

The Z77X-UP7 lands dead center inside the enthusiast/power-user/overclocker arena, and makes a big dent.  The only question is if it makes any shockwaves in terms of gaming or regular users.  On the face of the specification sheet, I would say no â€" a user would have to want 5 GHz from an extreme Ivy Bridge water cooling setup as well as 3+ GPU capability to consider the Z77X-UP7.  For all other usage scenarios, Gigabyte has users well covered â€" the G1.Sniper 3 for gamers, the Z77X-UD5H for power users, or the Z77X-UP4 TH for Thunderbolt users.  In my analysis, the Z77X-UP7 is the best example of the word niche, for mother boards, I have encountered on the Z77 platform.  

Gigabyte Z77X-UP7 Overview

I am not going to sugar coat it - $ 400 is a lot of money for anyone to spend on a motherboard, especially when the most expensive retail CPU (non-Xeon) that you can buy is only $ 320.  For $ 400, stability, feature set and a sense of achievement are needed up and down the product.  We criticized the $ 450 ASUS P8Z77-V Premium for offering too much functionality for an individual consumer and the Gigabyte Z77X-UP7 is surreptitiously straddling that borderline.

The title of this review is ‘OC Oriented Orange Overkill’.  One feature in particular on the Z77X-UP7 is mildly described as ‘overkill’ â€" the power delivery.  Since Computex 2012, Gigabyte have been getting to grips with International Rectifier’s IR3550 60A PowIRstage, a high efficiency, small footprint power delivery IC designed to supply power and produce less heat while doing it.  The IR3550 is not a cheap IC, with IR’s own website quoting $ 2.65 each when purchased in units of 10k, meaning ‘~$ 3.20’ each when on a motherboard.  Gigabyte decide to use 32 of them on the Z77X-UP7 (~$ 100, or 1/4 of the overall price), and are often showcasing up to 2000W of deliverable power through the platform.  This is despite an i7-3770K requiring <100W at stock, ~250W at 5 GHz and ~600W on crazy 6.8 GHz liquid nitrogen overclock scores.  Having 32 IR3550s on the board is complete overkill â€" no extreme enthusiast power user will ever need to come close to half the 2000W of deliverable power.  We are reminded the analogy of power supplies and cars â€" going everywhere at 70 mph in an old Fiat Panda that has 80 mph max speed can be frustrating, but using a 160 mph Porsche to cruise at 70 mph is relatively comfortable.  While the analogy is a bit of a stretch on the power delivery, the IR3550s should definitely run cool, even at 5 GHz for a daily build, and is akin to swatting a fly with a Buick for high overclocks, but there is a price in that privilege.

The Z77X-UP7 is also very orange.  The importance of color coordination on the high end motherboards is essential, both in terms of the motherboard manufacturer promoting the product, and the end users that like to show it off in theme builds or overclocking contests.  So we get the custom heatsinks, the PCIe slots and memory slots to match, and everything else is black (apart from all the white surrounding every onboard component).  In my opinion the orange works well, though it will be hard to see in a gaming case using >3 PCIe devices and a full array of memory â€" perhaps some orange strip LED additions along the heatsink would not be too out of place.  Even with the orange, an overclocker will full insulation can easily hide any trace of the hardware they are using, making the styling void:

K404 from Team GB Overclockers breaking the record for 3xGTS250 using a Z77X-UP7 and an i7-3770K at 5938 MHz, all under Liquid Nitrogen, at a 2012 UK OC event

Another main feature from the UP7 is to do with the PCIe slots â€" the price of the Z77X-UP7 puts it squarely in the ‘boards with PLX8747 chips’ bracket.  We covered several Z77 motherboards with this PLX8747 chip, which enables the Z77 platform to have up to 4-way GPU functionality on board at more than x8/x4/x4 allocations (click here for our detailed explanation on how the chip works).  There are many ways to splice how the PLX8747 operates, as it introduces a minor % overhead on frame rates compared to native setups. Gigabyte have kept it simple and oriented the board such that when a single PCIe device is in use, the black PCIe slot bypasses the PLX chip for default and no overhead running at PCIe 3.0 x16.  When more than one device is needed, the orange slots split into x16/-/x16/-, x8/x8/x16/- or x8/x8/x8/x8 as required.  Th e chipset diagram in the manual explains it best, although we have our own diagram later in the review.  We initially estimated the cost of this chip around $ 80, though sources suggest that <$ 40 is a more reasonable figure.

Even if we generously partition off the power delivery and PLX chip as a $ 175 of the motherboard cost to manufacture combined, that leaves $ 225 still to go.  The Z77X-UP7 is aimed at extreme overclockers first, a stable multi-GPU platform second, with gamers and others being the after thought.  With that in mind, our overclocking features include onboard buttons (‘OC Touch’) to manipulate both the CPU multiplier ratio and the BCLK on-the-fly.  We also have voltage read points, with included cables to make connections easier, as well as power/reset buttons, an LN2 switch, a two-digit debug and DualBIOS in case of BIOS corruption.

For non-overclock related hardware, users get a total of 10 SATA ports, such that there are four SATA 3 Gbps and two SATA 6 Gbps from the chipset, with another four SATA 6 Gbps coming from a pair of Marvell 88SE9172 controllers.  There is an onboard mSATA port, although it shares bandwidth with one of the SATA 3 Gbps ports.  USB 3.0 comes in thick on the UP7, with four ports from the chipset split between a header and the rear IO, four more ports on the rear IO from a VIA VL800, and another onboard header powered by an Etron EJ168 chip, making 10 in total.  We also get seven fan headers on board to play with.

Despite the UP7 being a board for GPU users, Gigabyte went with the full array of video outputs (VGA/DVI-D/HDMI/DP), rather than filtering them down and adding in USB 2.0 ports.  The two GbE NICs on board are a single Intel and a single Atheros implementation, though no Killer NICs as seen on the G1 series, despite the price.  Whereas ASUS have an add-in card for the IO plane with a BT/WiFi module in order to free up PCIe space, Gigabyte have to include a PCIe x1 card in the box to match up.  The Gigabyte GC-WB300D card included in the box is a 2x2:2 802.11 a/b/g/n implementation for dual band (2.4 GHz and 5 GHz) as well as Bluetooth 4.0.  The ASUS implementation in this regard is more ideal, especially when video outputs are not completely necessary on a board like this.

For $ 400, there are a lot of goodies in the box inter alia a USB 3.0 front panel, the afore mentioned GC-WB300D WiFi/BT card, a handful of SATA cables, and an eSATA back plate. Unfortunately there is nothing specific to the UP7, nothing orange and Z77X-UP7 branded, such as the SLI bridges or a small gimmicky addition, such as the Z77X-UP7 key chains being handed out at Gigabyte sponsored events:

While the motherboard and the box is UP7 styled, the BIOS and software are straight from the main channel products.  Our old punching bag ‘3D BIOS’ is out for another spin, which still is not a perfectly smooth experience, and we experienced some minor glitches during our overclocking tests when the CPU voltage was too low.  We should point out that Gigabyte has been extensively working on pushing the high-end memory kit compatibility for memory overclockers, similar to ASUS.  The software on the UP7 is in need of a pick-me-up, with EasyTune needing an update soon.  There is no UP7 specific software features (desktop backgrounds, Windows themes), which is a shame.

As with all Gigabyte Z77 motherboards, the Z77X-UP7 implements MultiCore Turbo when XMP is enabled, giving some extra MHz at stock under constant loading.  Interestingly Gigabyte did not implement MCT-Plus on the UP7 like on the G1.Sniper 3, and as such did not give it an extra multiplier across the board at stock.  This board is designed to be overclocked, so MCT is a minor feature, but our testing suggested that the efficiency of the Z77X-UP7 is in the top 3 out of the Z77 MCT motherboards we have tested.

Overclocking on the Z77X-UP7 was a little up and down in all honesty â€" the automatic overclock settings are only in the OS software, and the top auto overclock ran quite hot during our OCCT test.  A small issue with ET6 means that if you save an OC profile but clear the BIOS, ET6 will still load your overclock on the next OS boot, implementing BCLK adjustments in the BIOS itself.  For manual overclocking, the BIOS options are a little annoying, with the important data always in a different menu to the rest of the settings.  It took slightly more voltage to hit various speeds than the MSI Z77 MPower and the ASRock Z77 OC Formula at the low end, but as we passed 4.9 GHz, the voltages matched up.

Our minor testing issue with the board was more down to GPU drivers than anything else.  As part of our normal testing routine our AMD games tests are done with Catalyst 12.3 drivers.  When using these in a 3-way or 4-way GPU setting, the orange PCIe slots that max out at PCIe 3.0 x8 would boot and run a game at x8, but reduce to PCIe 3.0 x1 after the GPUs enter an Ultra Low Power State.  When waking the GPUs, they would spin up but any attempt to stress them would cause a blue screen.  We eventually got some 4-way results to compare to results on other motherboards (which do not have this problem) after testing two different boards, but both had the same issue.  After double testing it was not the fault of the GPUs, or the memory, or the motherboard, or the power supply, the issue was strangely resolved after updating the drivers to Catalyst 13.1.  Speaking to Gigabyte gave the simple answer â€" some sets of AMD drivers work and some do not.  Specifically 12.3 and 12 .6 do not, but 12.4 and 13.1 do.  This is an odd circumstance to be in, especially if the better drivers end up being the ones that cause the system to crash in the future.

Overall, the Z77X-UP7 is a tough sell to most users.  $ 400 is a lot of money to put down on a motherboard, especially if it does not have Thunderbolt, built-in WiFi, a better than Realtek audio codec, and the software/BIOS needs some work.  For overclockers, the voltage read points and auto-OC buttons are great, and the IR3550 power delivery should be able to cope with anything you throw at it.  But strip that all way and we are left with a G1.Sniper 3 under the hood with minor changes.  Comparing the G1.Sniper 3 to the UP7 (minus IR3550s) gives the G1 a Killer NIC, better audio, TPM, a PCI slot and better stock speed, but the UP7 has a single PCIe bypassing the PLX, OC Touch, more fan headers and separate BIOS switches.  This makes the G1.Sniper 3 the choice for gamers, and the Z77X-UP7 the choice for overclockers that want on-the-fly adjustments.

Rovio Looks Beyond Angry Birds With The Croods, a Movie Tie-In Game

Rovio Looks Beyond Angry Birds With The Croods, a Movie Tie-In Game

Continuing its effort to create hits beyond the Angry Birds, Rovio announced plans Friday for The Croods, a game tied to the DreamWorks Animation movie of the same name.

Rovio The Croods

The game, which is slated to arrive March 14, is the latest collaboration with DreamWorks, as Rovio also did Angry Birds Rio â€" a tie-in with the movie “Rio.”

Last year, Rovio released Amazing Alex, its first big non-Angry Birds title since the avians took off. It flew to the top of the charts, like other Rovio titles, but quickly came back to earth.

Imagining a Post-Bundle TV World

Imagining a Post-Bundle TV World

What happens when the “bundle” begins to unravel?

The question is taking on intense importance for the cable-TV business, which for decades has forced customers to subscribe to groups, or bundles, of channels â€" whether they wanted them or not.

Read the rest of this post on the original site »

//PART 2