Saturday, March 23, 2013

At AT&T Stores, No Welcome Mat for BlackBerry

At AT&T Stores, No Welcome Mat for BlackBerry

BlackBerry’s newest smartphone went on sale in the U.S. Friday at AT&T stores backed by the company’s largest-ever marketing push, but the launch has so far failed to garner the buzz of competitors’ recent launches.

More crucially, however, AT&T Inc. doesn’t appear to be highlighting the new phone, the Z10, or giving it prominent shelf space at its stores.

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//PART 2